by Allegro Communications, Inc.
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Yes, Go After Your Competitors' Customers
Is it proper etiquette to try and grab customers from your competitors during a recession? Absolutely! Any time is the right time to go after market share.Times are tough, right? How can you get your competition's customers to switch to you? Here are some dos and don'ts for keeping it classy while gaining more customers.DO continue your marketing efforts.Downturns are when the biggest shifts happe...
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Say "Hello" to Your Customers
I recently read an article about the amazing benefits of one simple act: saying "hello." (You can read the entire article on the Reader's Digest website.) The author did an experiment spending one month saying hello to everyone he met. He made some interesting discoveries.First, he found it harder to greet everyone he met than he initially expected. As we get older, it's more difficult to put ours...
Read More
How to Generate Good Leads
Do you market a complex product or service? For instance, long term care insurance and annuities are complex products. It can be a lengthy process to present the need for these products, as well as explain the details of the products themselves. Or, do you sell an expensive product or service? For instance, buying an aircraft, passive solar system, or a piece of medical technology is a big investm...
Read More
What I've Learned From Old Navy
As direct marketers, we can learn a lot from retailers. In particular, retailers offer some excellent examples of how to conduct truly integrated direct marketing programs. By integrated, I mean, combining direct mail, email, Web, and other forms of media to create a seamless message, offer, and brand image for customers and prospects.We can borrow from retail and use it in other industries, such...
Read More
Is it proper etiquette to try and grab customers from your competitors during a recession? Absolutely! Any time is the right time to go after market share.Times are tough, right? How can you get your competition's customers to switch to you? Here are some dos and don'ts for keeping it classy while gaining more customers.DO continue your marketing efforts.Downturns are when the biggest shifts happe...
Read More
Say "Hello" to Your Customers
I recently read an article about the amazing benefits of one simple act: saying "hello." (You can read the entire article on the Reader's Digest website.) The author did an experiment spending one month saying hello to everyone he met. He made some interesting discoveries.First, he found it harder to greet everyone he met than he initially expected. As we get older, it's more difficult to put ours...
Read More
How to Generate Good Leads
Do you market a complex product or service? For instance, long term care insurance and annuities are complex products. It can be a lengthy process to present the need for these products, as well as explain the details of the products themselves. Or, do you sell an expensive product or service? For instance, buying an aircraft, passive solar system, or a piece of medical technology is a big investm...
Read More
What I've Learned From Old Navy
As direct marketers, we can learn a lot from retailers. In particular, retailers offer some excellent examples of how to conduct truly integrated direct marketing programs. By integrated, I mean, combining direct mail, email, Web, and other forms of media to create a seamless message, offer, and brand image for customers and prospects.We can borrow from retail and use it in other industries, such...
Read More